Alexa Di Felice — Common Ground- A Universal Digital System | 2020.ocadu.gd

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Alexa Di Felice

Common Ground- A Universal Digital System

My Thesis is a research and design exploration of universal design. It is the process of designing products and environments that are made accessible to everyone regardless of their age, culture, language, or education level. My thesis focused on creating a common ground though design solutions to bridge the gap between linguistic and cultural differences.

I have developed a digital app and an AR experience that achieves universal language through an interactive component, allowing the viewer to translate any content within my thesis to any desired language. The digital app works within the respective geographical location that the user is located. Common Ground will redefine way-finding systems, travel and communication for users globally.

Identity

UI/UX

Social Practice

Typography

Augmented Reality

About the designer

Hi, I am Alexa Di Felice. My curiosity in life drives my creativity. I would describe myself as an innovative thinker who is hardworking, solution-orientated, and diversified with a range of design capabilities. I am always striving to create something unique, exhibiting new perspectives within my work. My areas of interest within design include, graphic design, UX design and branding. My goal is to create meaningful work that improves user experience and resonates with others.

An animated visual thesis narrative.

This poster series displays how social media and texting language has become universal, regardless of cultural differences. In a society where English dominates native languages, there is a pressure to conform. This series brings awareness to communication in a world where language is not inclusive.

This digital app design displays a one-stop-shop for language translation/ education, visual mapping, ticket booking, cultural information and more, within one digital application. This digital consumer product and experience aims to achieve a universal design solution for barriers amongst language and culture globally.

Explore The Second Dimension, is a visual campaign to bring awareness to the digital application. I have chosen to advertise in global locations such as international airports, transportation facilities, and on travel postcards to reach a global range of people. The campaign directly drives viewers to the app.

A rendered AR exhibition to view the universal language interactive experience.